Milano Montagna promotes mountain and outdoor culture
by sport experiences, movies, storytelling, exhibitions, speeches with athletes at the top of their own disciplines.
The next main event will the 4th edition of the Milano Montagna Festival on October 20th-21st at the Fondazione Feltrinelli and 23rd at Santeria Social Club in downtown Milan.
Milano Montagna Vibram Factory, at its 3rd edition, is the contest conceived by Laura Agnoletto for Milano Montagna Festival 2017, addressed to designers, students, mountain enthusiasts to promote innovative projects in the field of sport design that are in phase of ideation or already prototypes.
Milano Montagna Vibram Factory is an incubator of innovative ideas and projects, a showcase and an occasion to get in touch with the managers of the Research and Development Departments of companies interested in producing new projects and companies financing start-up of innovative products, thanks to the collaboration with the business incubators Pépinières d’entreprises – Start-up the mountain.
A sport design contest addressed to designer, students, mountain enthusiast to promote innovative projects in two fields of design:
The projects will be examined and selected by the jury of Milano Montagna Design Awards composed by Alberto Meda President, Riccardo Blumer, Marc Sadler, Martino Colonna, Silvia Nani Massimo Randone, Marco Guazzoni and Robert Fliri for Vibram.
The selected projects will be exhibited on October 20th-21st during the Milano Montagna Festival 2017, at Fondazione Feltrinelli.
The Milano Montagna Video Awards returns with a free participation contest, opened to all young emerging italian and international filmmakers.
Beginning with this edition there will be three creative areas:
1. Sports and mountain culture
2. The Living Mountain
3. Mountain history and traditions
The Milano Montagna Jury, with Guido Perrini as President, will select the projects and the winner for each of the areas and then an overall winner.
Selected videos will be screened in a dedicated room during the Milano Montagna Festival at the Fondazione Feltrinelli, on October 20th-21st 2017.
An event with Agelika Rainer, world champion of ice climbing, Dominique Perret, the “millennium” swiss freerider who has defined a new standard in off piste skiing, the ultra trailer Marco Zanchi and alpine guides Uberto Piloni and Maurizio Lutzenberger.
Hosted by UniCredit Pavilion | charity partner SOS Villaggi dei bambini | powered by VIBRAM e MAMMUT
The 4th edition of the Milano Montagna Festival, developed in co-partnership with the City of Milan, 2017 will take place on October 20th-21st at the Fondazione Feltrinelli and on 23rd at the Santeria Social Club.
The program include international premieres of top class outdoor, climbing, skiing and mountain movies, speeches with ski, climb, trail and outdoor athletes who are reshaping the limits of their disciplines, scientists who are investigating the everchanging mountain environment, the Vibram Factory showing new gear prototypes from emerging young industrial designers, exhibitions and parties with DJ sets.
Our major theme, as depicted also in our new 2017 logo, will be how the city can become an outdoor place and community, with a special interest for the storytelling from women struggling to promote the female role and participation.
#womensrebelsmountains #MMfestival2017 #design4sportINFO AND NEWS
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